Why is web-accessibility important for a succesful website?

Imagine you have a physical shop, but 15% of your potential customers can’t get in. Would you want to lose that volume of business? Probably not. Yet this is what happens in the digital world every day.

According to the World Health Organization (WHO), approximately 15% of the world’s population currently live with some form of disability. In an increasingly digitalised environment, web accessibility is essential to ensure inclusivity. The digital world is an ever-expanding space ranging from websites and mobile apps to e-commerce platforms and online services. For businesses and organisations, this world offers limitless opportunities to connect with their audiences and customers. However, if a significant portion of the world’s population cannot access your content and services online, you are leaving a door closed to a wide range of potential users and customers. In this article, we will explore why following the WCAG (Web Content Accessibility Guidelines) can open the door to an inclusive online world.

Unlocking the potential of web accessibility

Web accessibility is the key to opening that door. The Web Content Accessibility Guidelines (WCAG) provide a solid framework for ensuring that websites are accessible to everyone, regardless of ability. These guidelines not only benefit people with disabilities, but also improve the overall user experience and can boost SEO performance.

Create a positive impact on society

Web accessibility is not just about compliance; it is an opportunity to create a positive impact on society. By focusing on inclusion, organisations can experience an increased customer base, improved reputation and higher employee retention.

Failure to comply with WCAG guidelines can have significant consequences. As awareness of the importance of web accessibility grows, lawsuits for non-compliance have become a global issue. Companies of various sizes and locations have been involved in costly litigation when they have failed to prioritise accessibility on their websites. It’s not just about complying with regulations, it’s about reaching all users, regardless of their abilities. 

accesibilidad web como impacto positivo en la sociedad

Mastering the WCAG: the key to an accessible website

To ensure that your website is inclusive, it is essential to have a thorough understanding of how to apply the WCAG. These guidelines are a global standard for creating accessible websites, and it is important to be aware of them because they apply to the present and pave the way for the future of accessibility.

The recent introduction of version 2.2 of the WCAG  is a realisation of this accessibility promise, as it includes new mobile-specific guidelines and challenges such as authentication for accessing content, while WCAG 3.0 is being worked on.

Keeping up with these updates is essential to stay at the forefront of digital inclusion. Companies and organisations that want to offer truly inclusive online experiences should adapt their web development strategies in line with these guidelines.

Itequia Design: accompanying you in the revolution of web accessibility

Itequia Design can help you improve the accessibility of your website. With a deep understanding of the WCAG  and a solid experience in web design and development, we accompany you in the process of transforming your website into an inclusive and successful space. Contact us today and let’s start working towards a more inclusive website!

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