Dark Patterns: Deceptive Design Techniques

Dark Patterns

Dark patterns are design techniques that manipulate or deceive users into taking actions they do not want or that are not beneficial to them. These practices can negatively impact user experience (UX), trust, satisfaction, and customer loyalty. In this article, we will examine some examples of dark patterns, their consequences, and how to avoid them. […]

Effectiveness of Heat Maps in User Interface Evaluation


Heat maps, valuable tools in the design of user experiences (UX) for digital products, offer a deep and detailed insight into user interaction. Below, we highlight how the effectiveness of heat maps can enhance UX design, focusing on the visualization of interaction patterns, identification of hot and cold spots, analysis of scrolling and sliding, evaluation […]

Designing Online Forms to Optimize Conversions and UX

Designing online forms is an integral part of user interaction with websites. Whether it’s for registration, making a purchase, or simply gathering information, forms serve as the gateway to many online actions. However, their design can be a crucial factor in user experience and conversion rates. In this article, we will explore best practices for […]

Top 10 Figma plugins by Itequia Design

los mejores plugins para Figma

In design and UX, efficiency is essential to achieve high-quality results. Consequently, Figma has emerged as a must-have tool for designers thanks to its real-time collaboration and intuitive user interface. However, what sets Figma apart from other design tools are its plugins. These extensions allow designers to customize their work environment and adapt it with […]

Animations in interface design: Find out how to improve the UX


The Importance of Animations in Interface Design When we design interfaces, we have to take into account that users will interact with them, they are not a unidirectional channel. Digital products or services have to give a response to the actions the user takes on them. To achieve a better user experience, it is ideal […]

HSL model: What is and how does it differ from RGB or HEX?


What is the HSL color model and how does it differ from RGB or HEX? HSL (Hue, Saturation, and Lightness) is a color model and color representation in web development. It is used to describe and manipulate colors more intuitively and perceptually. This makes it especially useful and versatile in applications that involve the selection […]