Dark Patterns: Deceptive Design Techniques

Dark Patterns

Dark patterns are design techniques that manipulate or deceive users into taking actions they do not want or that are not beneficial to them. These practices can negatively impact user experience (UX), trust, satisfaction, and customer loyalty. In this article, we will examine some examples of dark patterns, their consequences, and how to avoid them. […]

Effectiveness of Heat Maps in User Interface Evaluation

Heatmap-2048x1024

Heat maps, valuable tools in the design of user experiences (UX) for digital products, offer a deep and detailed insight into user interaction. Below, we highlight how the effectiveness of heat maps can enhance UX design, focusing on the visualization of interaction patterns, identification of hot and cold spots, analysis of scrolling and sliding, evaluation […]

Microsoft Clarity: Enhancing User Experience on Your Website

Microsoft Clarity Potenciando la Experiencia del Usuario en tu Sitio Web_portada

Microsoft Clarity is a web behavior analysis tool that allows you to understand how users interact with your website through heatmaps and session recordings. In this article, we will explain how you can use Microsoft Clarity to measure and improve the user experience on your website. What is User Experience? User Experience (UX) is the […]