How A/B testing improves UX and retains customers

pruebas A/B para optimizar diseño web

Did you know that optimising the user experience on your website can make the difference between an occasional visitor and a loyal customer? The key to improving sales and retention of interesting leads online lies in the way you present your business on the web. Below, we will explore how applying UX/UI design strategies, specifically […]

Top 10 Figma plugins by Itequia Design

los mejores plugins para Figma

In design and UX, efficiency is essential to achieve high-quality results. Consequently, Figma has emerged as a must-have tool for designers thanks to its real-time collaboration and intuitive user interface. However, what sets Figma apart from other design tools are its plugins. These extensions allow designers to customize their work environment and adapt it with […]

Data visualization: What it is and how to tell stories with data


What is data visualization? Data visualization is the process of presenting information in graphical or visual form to facilitate understanding, analysis, and communication of patterns, trends, and relationships that exist between data. It is a powerful tool for communicating information effectively, helping users to gain a deeper and more meaningful understanding of the data. When […]

Information architecture: What it is and what its functions are.


What is information architecture? An important part of user experience (UX) design is information architecture (IA). IA is the process of deciding how to organize the parts of a product to make it understandable and meaningful. A good starting point is to see what the nonprofit organization, The Information Architecture Institute, defines IA as: Information […]

What is a Design System and what is it for?


What is a Design System? A Design System is a set of elements designed and developed in a modular way and reusable on multiple screens. For example, the buttons of our product or service should have uniformity that will be maintained throughout all the screens (same size, same color, same interaction, etc). It originates from […]

Atomic Design: Discover all its advantages and benefits.


In previous articles from the Itequia Blog, we talked about the importance of having a good design in our websites and applications. Therefore, today we will talk about Atomic Design. The concept of Atomic Web Design first appeared in the book Atomic Design de Brad Frost, first published in 2013. And since its publication, its […]

Nielsen Heuristic Principles: What they are and how to apply them


What are the 10 usability heuristics? It is important to start this article by explaining what the 10 usability heuristics are, well, we can define them as a set of principles that describe the key elements of a usable web design. These heuristics are widely used in the web design industry to assess the usability […]

The 4 principles of accessibility in the design of prototypes


Accessibility is the design of products or services, whether they are digital or not so that they are used by as many people as possible regardless of their abilities and without making specific adaptations for existing diversities. For example, by applying accessible design, a digital product can be used by a colorblind person and a […]