Dark Patterns: Deceptive Design Techniques

Dark Patterns

Dark patterns are design techniques that manipulate or deceive users into taking actions they do not want or that are not beneficial to them. These practices can negatively impact user experience (UX), trust, satisfaction, and customer loyalty. In this article, we will examine some examples of dark patterns, their consequences, and how to avoid them. […]

Effectiveness of Heat Maps in User Interface Evaluation


Heat maps, valuable tools in the design of user experiences (UX) for digital products, offer a deep and detailed insight into user interaction. Below, we highlight how the effectiveness of heat maps can enhance UX design, focusing on the visualization of interaction patterns, identification of hot and cold spots, analysis of scrolling and sliding, evaluation […]

Microsoft Clarity: Enhancing User Experience on Your Website

Microsoft Clarity Potenciando la Experiencia del Usuario en tu Sitio Web_portada

Microsoft Clarity is a web behavior analysis tool that allows you to understand how users interact with your website through heatmaps and session recordings. In this article, we will explain how you can use Microsoft Clarity to measure and improve the user experience on your website. What is User Experience? User Experience (UX) is the […]

Designing Online Forms to Optimize Conversions and UX

Designing online forms is an integral part of user interaction with websites. Whether it’s for registration, making a purchase, or simply gathering information, forms serve as the gateway to many online actions. However, their design can be a crucial factor in user experience and conversion rates. In this article, we will explore best practices for […]

Information architecture: What it is and what its functions are.


What is information architecture? An important part of user experience (UX) design is information architecture (IA). IA is the process of deciding how to organize the parts of a product to make it understandable and meaningful. A good starting point is to see what the nonprofit organization, The Information Architecture Institute, defines IA as: Information […]

What is a Design System and what is it for?


What is a Design System? A Design System is a set of elements designed and developed in a modular way and reusable on multiple screens. For example, the buttons of our product or service should have uniformity that will be maintained throughout all the screens (same size, same color, same interaction, etc). It originates from […]

Atomic Design: Discover all its advantages and benefits.


In previous articles from the Itequia Blog, we talked about the importance of having a good design in our websites and applications. Therefore, today we will talk about Atomic Design. The concept of Atomic Web Design first appeared in the book Atomic Design de Brad Frost, first published in 2013. And since its publication, its […]

Nielsen Heuristic Principles: What they are and how to apply them


What are the 10 usability heuristics? It is important to start this article by explaining what the 10 usability heuristics are, well, we can define them as a set of principles that describe the key elements of a usable web design. These heuristics are widely used in the web design industry to assess the usability […]

The 4 principles of accessibility in the design of prototypes


Accessibility is the design of products or services, whether they are digital or not so that they are used by as many people as possible regardless of their abilities and without making specific adaptations for existing diversities. For example, by applying accessible design, a digital product can be used by a colorblind person and a […]